Takes

What we’ve learned about making commercials bigger than their budgets, and the decisions that get them there.

Still from a Ditto Creative commercial, man and woman walking by a plane wreckage in Iceland

The Commercial You Think You Can’t Afford

There’s a version of your brand’s commercial that you’ve probably imagined and quietly set aside.

4 min read

Ditto Creative still from a commercial shoot

Does Your Next Commercial Really Need a Shoot?

For decades, shooting was the default for most live-action commercials.

4 min read

Still from a Ditto Creative commercial, older man seated in an armchair in a yellow living room

Most of Your Production Budget Never Makes It to the Screen

There’s a number nobody in the production industry likes to talk about out loud. It’s the gap between what a brand spends on a commercial and what actually reaches production.

5 min read

Still from a Ditto Creative commercial, woman at a restaurant table looking at her phone

Why Your Last Production Cost More Than It Should Have

I’ve been on a lot of sets. Big ones, small ones, union and non-union, agency-produced and direct.