The Challenge
Bumble needed to launch Travel, the feature that lets people set their location somewhere new and start matching before they arrive, without making it look like a settings menu.
Our Goals
Capture the feeling of arriving somewhere new already connected, and make the feature feel like the start of a story.
The Creative Approach
We told it as a romance across distance: a match made on a city street turns into a meeting in the mountains. Bumble yellow runs through every frame, from a car winding along an alpine road to a suitcase waiting by the door.
Behind the Scenes
We shot in the city, then drove up into the Dolomites, timing the meadow scenes beneath the jagged peaks to the late afternoon sun. A small crew moved between locations quickly enough to catch the light at each one.
Production Highlights
We produced and shot the film across city and mountain locations, with motion graphics that turn the app into a world of connections.
In Post
The grade pushes Bumble yellow against alpine greens and blue skies, and animated interface moments carry the story from a phone screen into the real world.
More Work
