Pfister | Penn

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The Challenge

Pfister wanted to launch its faucets with more personality than a typical product spot, showing that the right faucet says something about who you are.

Hand rinsing under a Pfister faucet beside a shaving brush, from the Pfister Penn commercial

Brushed nickel Pfister faucet on a white bathroom sink, from the Pfister Penn commercial

Retro homemaker in a sunflower-yellow kitchen, from the Pfister Penn commercial

Our Goals

Match each finish to a personality, so homeowners see themselves in the product before they ever see the specs.

Man with shaving cream on his face in a green bathroom, from the Pfister Penn commercial

The Creative Approach

We created a cast of characters, each in a world styled around them: a retro homemaker in a sunflower-yellow kitchen, a dapper gentleman in a sea-blue paneled room, a modern artist mid-splatter, and a homebody at ease with her cat. Every faucet sits in its world like it was made for it.

Woman arranging sunflowers at a yellow kitchen sink, from the Pfister Penn commercial

Brass Pfister faucet in a yellow kitchen, from the Pfister Penn commercial

Plated steak with tomatoes and asparagus, from the Pfister Penn commercial

Dapper gentleman in a bow tie in a sea-blue paneled room, from the Pfister Penn commercial

Behind the Scenes

Every set was designed and dressed from scratch, with a palette built around each finish, from brushed gold to matte black and stainless. Large lights outside the windows recreated natural sunlight pouring into each room.