The Challenge
Duspatalin needed a commercial about stomach discomfort, a subject most brands tiptoe around, that people would actually enjoy watching.
Our Goals
Make the audience laugh in recognition, and remember the brand because of it.
The Creative Approach
We built three vignettes around moments interrupted by a sudden stomach cramp: a bride at the altar, a shopper in the produce aisle, and friends in the middle of the big game. Each one is played for comedy, and the reaction says everything.
Behind the Scenes
We built a wedding, a grocery store, an office and a game-night living room, running dolly moves down the aisles to time each scene’s turn perfectly.
Production Highlights
We produced and shot all three stories, casting actors who could land the joke with a single look.
In Post
The edit is built on comic timing, holding on the reactions, with sound design that turns every rumble into a punchline.
More Work
