The Challenge
Mixtiles wanted to show how much easier its photo tiles are than traditional frames, in a way people would actually remember.
Our Goals
Turn a familiar frustration, hanging framed photos, into a laugh, and make Mixtiles the obvious way out.
The Creative Approach
We built a comedy around an ensemble of characters, from a bow-tied grandfather to a frazzled mom and a wide-eyed kid, each pushed to the edge by nails, glass and crooked frames. Mixtiles arrives as the fix: pick your photos, peel, stick, done.
Behind the Scenes
The whole spot was shot in two rooms at one location. Each character got their own look and corner of the house, so a compact footprint plays like a street full of different homes.
Production Highlights
We developed, cast, produced and shot the spot, building the performances around reaction close-ups that land the joke in a single look.
In Post
The edit is built on comic timing, cutting between deadpan faces and the product’s simplicity, with a warm grade that keeps every home feeling lived in.
More Work
