Remitly | Stay Connected

Woman in a spin class, from the Remitly commercial Stay Connected

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The Challenge

Remitly wanted to show that sending money is just one part of how families stay close when they live in different countries.

Woman riding in a spin class with a message bubble on screen, from the Remitly commercial Stay Connected

Woman checking her phone during a spin class, from the Remitly commercial Stay Connected

Man reading a message in the hallway at home, from the Remitly commercial Stay Connected

Man on a video call with his family at home, from the Remitly commercial Stay Connected

Our Goals

Make the app feel like part of everyday conversation, the check-ins, the inside jokes, the “I miss you”, with money moving as naturally as a message.

Riders in a blue-lit cycling studio, from the Remitly commercial Stay Connected

The Creative Approach

We built the spot around split-screen conversations between family members in different places: a daughter in a spin class, a father at a market, a son getting ready at home. Message bubbles connect them, and a transfer lands as part of the chat.

Man eating fruit at a fresh produce market, from the Remitly commercial Stay Connected

Split screen of a father, his daughter and his son texting each other, from the Remitly commercial Stay Connected

Man getting ready in a bright living room, from the Remitly commercial Stay Connected

Woman in a spin class with a money transfer message on screen, from the Remitly commercial Stay Connected

Behind the Scenes

Every scene was storyboarded and pinned to the wall before the shoot, so frames shot in different locations would line up perfectly side by side. At video village, each composition was checked against its pair in real time.

Man holding an orange and his phone at the market, from the Remitly commercial Stay Connected

Production Highlights

We produced and shot the spot across multiple locations, from a cycling studio to a fresh produce market.

Ditto crew preparing a shot in the studio, behind the scenes, from the Remitly commercial Stay Connected

Man choosing fruit at the produce market, from the Remitly commercial Stay Connected

Three family members in split screen sending messages, from the Remitly commercial Stay Connected

Man walking down a sunny street with a shopping bag, from the Remitly commercial Stay Connected

Storyboards pinned to the wall on set, behind the scenes, from the Remitly commercial Stay Connected

In Post

The edit pairs moments across the screen with matched eyelines and timing, and the animated messages and transfer details were designed to feel like the app itself.